Thankfully, the internet is not one of them. Off the bat, it is important to differentiate your websites root function... To represent the ownership's business model. There are "websites" that we have all run across on accident. Sites filled with keywords (usually in alphabetic order), but severely lacking in content. These sites represent the worst side of the internet to me... it's less like casting a wide net, more like shooting a gun with your eyes closed. Viewers have become savvy to these large empty keyword warehouses.

Good design implies credibility You only get one chance to make a first impression. When people visit your website, most won’t go through a fact-finding expedition to figure out your Series A numbers, who your investors are, and what your story is just to decide if your company can be trusted. Initial trust is a gut-feeling. The easiest way to put your company on that path is via well executed visual design that shows you put some effort, and money, into delivering a first-rate and satisfying experience to your customers. They will notice. Ignore design and you risk creating distrust of your business from day one, and driving up that bounce rate.