Brand Development & Identity Services

Brand Development & Identity Services

Constructing a world-class brand doesn't just happen by chance. It comes about through a series of purposeful measures rooted in the fusion of discipline, strategy, and unrestricted creativity. The process is difficult, but the primary questions we're looking to answer with our brand development and identity services are relatively simple...

• 1. Who are you?
• 2. Who should know?
• 3. Why should they care?

Brand Creation

Most businesses consider branding long after the doors have opened. That means a majority of business owners have found themselves in the position of trying to create a brand a little bit late. We work with the company reps to establish logos, taglines, textures, mastheads, signatures, fonts, colors, and usage guidelines. This methodical approach has the explicit intent of providing a cohesive style and message, that is delivered subtly and creates a positive impact.

Creative Consulting

A lot of business owners are primarily "left-brained" thinkers, which makes creativity a bit of a necessary evil. For those who know it must be addressed, but would rather not dedicate too much time to the endeavor - We'll happily take on the task for you. We use our creative skills to generate an engaging product for our clients and involve them in the process as little or much as needed. From establishing a complete design approach to offering holistic corporate identity solutions - Our clients are guided through the intricacies of design while allowing them the time to focus on what is most productive in the "big picture"... mainly running their business.

Brand Analysis and Brand Planning

Good instincts just aren't enough when it comes to brand analysis. True brand analysis involves methodically sizing up a particular situation, then deciding on a tactical approach. Knowing how a sector functions, the variables involved, the direct competition... all these factors play a role in clarifying a business's direction. That's why they should be taken into account during the brand planning phase. In the big picture, brand analysis and brand planning aim to answer these important questions...

• 1. Where are we?
• 2. Why are we here?
• 3. Where could we be?
• 4. How can we get there?
• 5. What do we need to do to get ready?

Corporate Identity Solutions

Thoughtfully designed corporate identity solutions go well beyond logos and business cards. As with brand analysis, effective corporate identity utilizes research to develop a deep knowledge of the market sector, a cohesive brand strategy, and the distinct ability to differentiate ourselves from competitors. In addition to the basic brand development, corporate identity needs to consider macro concepts such as intellectual property rights, social media approach, naming rights, trademarking, and branding segmentation. These topics just scratch the surface but should give you a general idea of what takes place behind the scenes when providing incredible corporate identity solutions for our clients.

Marketing Strategy Consulting

When evaluating a brand’s core strengths & weaknesses, we first need to identify our audience. The next step is figuring out what makes that audience engaged. By offering an array of marketing solutions, we make sure to direct that audience in a mutually beneficial way. After delivering on a specific campaign, we then follow up with results testing to ensure that our marketing strategy consulting is delivering for your company in the most efficient way possible. This form of consulting allows our clients to rent a marketing team, instead of taking on what can be a daunting cost to do what every business owner knows they should be doing on the marketing front.