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Design Concepts & Fundamentals


Design Concepts Blog - Design Fundamentals

Organic SEO - Improving Natural SEO Results

Organic SEO - Improving Natural SEO Results

With the rise of paid ads and social traffic, Organic SEO has taken a back seat to many digital marketing companies. Although trends may be pushing against organic search, growing companies should see this opportunity for what it is...


Search Engine Optimization (SEO) is all about improving traffic, but the source of that traffic is of key importance. A clear distinction should be made between content that aims to be hot and content that aims to be helpful. While obtaining "viral success" has its advantages, virality itself may have become a bit overblown. Whether you think organic search is a compliment, a foundation, or you haven't picked sides - the rules are simple and a growing company should really consider the value these dividends can pay.

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Effective Social Media Automation

Effective Social Media Automation

Paying attention to social media is important, but it can be time consuming. In this post we'll show you how strategically utilizing social media automation tools can save you that effort and give both you and your followers a better experience.


Modern businesses face a dilemma - Your time is limited, but customers expect you to be everywhere. This problem has forced the growth of social automation and while some may find it distasteful, when done correctly it can expand your audience, multiply your reach, increase brand awareness, and save you much needed time. In this post we'll briefly run down the best social media automation tools, address the benefits & drawbacks, touch on the moral implications, and give you our three favorite low-risk / high reward options for adding social automation to your repertoire.

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Optimizing Development Workflows

Optimizing Development Workflows

Efficient workflows and workflow patterns are key to effective web development. Learn how to streamline your workflow with this web development tutorial.


Most developers I know are "hands on learners". The type of people who take things apart to understand how they work. While that approach is useful for garnering a deep understanding, it's not very conducive to retaining a comprehensive development approach. If you pick up tools here and there, you may eventually end up with an amazing array of tools... but you probably also have a messy workbench. Rethinking and refining your workflows and workflow patterns will ultimately give any developer a framework in which they can work most efficiently. And ultimately when your dealing with lots of code on a regular basis, Efficiency is the name of the game.

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What is Schema? - A Schema Microdata Tutorial

What is Schema? - A Schema Microdata Tutorial

Answering "What is Schema?" for clients can be tricky since it's hidden in code, but that doesn't make it any less important. This Schema Microdata tutorial will answer that question for you and get you started on implementing it on your own website.


Structured microdata is becoming an important element of the web development puzzle, but with that reality comes a few questions. Which structure should I choose? How do I implement it? With those development concepts in mind, we'd first like to start this Schema microdata tutorial by explaining what is Schema and why does it matter.

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CSS3 Transition-Delay

CSS3 Transition-Delay

Getting familiar with one of new CSS3 tricks of the trade...


Although it’s currently only fully compatible with webkit browsers like Safari or Google Chrome, transition-delay does look poised to make the jump to cross-platform bliss.

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Effective Web Typography - Learn and Kern

Effective Web Typography - Learn and Kern

The right word is worth a thousand pictures and that's why quality web typography is a field every designer should be familiar with. We'll teach you typography basics, css tactics, & enough typography terminology to get you rolling.


Typography is a niche of design focused around the technique of arranging words together in an aesthetically appealing manner. Put plainly - It's the union of words and art. As the internet grows in importance, providing striking web typography becomes a larger piece of the puzzle. In this post we'll briefly introduce you to the concepts involved, useful typography terms, and show newcomers how to tailor their typography with CSS. All of these elements make a good web designer better and make decent web designs absolutely stunning!

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Debugging Basics - A Guide to Web Design Debugging

Debugging Basics - A Guide to Web Design Debugging

To properly debug a website you need the right web debugging tools and an understanding of debugging basics. We’ll show you how to get started in web design debugging so you can have a beautiful site in no time.


Debugging as a design concept can be defined as "a methodical process of finding and reducing the number of bugs". But the goal isn't necessarily to find problems, but to find where the problems are originating from.

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Web Security Basics - How To Secure Your Website

Web Security Basics - How To Secure Your Website

This post covers all the web security basics. This includes how to secure your website, plug holes, and avoid common website security threats.


Your primary goal in addressing web security should be covering your basic risks. You don't necessarily have to be at the cutting edge, the real goal here is not to be the "low hanging fruit". Here are a few tips that would help cover you no matter how your website or server is constructed.

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How Do QR Codes Work? All About QR Codes

How Do QR Codes Work? All About QR Codes

Have you ever wondered exactly how do QR codes work? We’ll explain all about QR Codes, where they originated from, and how to find a good QR code generator / barcode generator.


What is qr code? QR is short for Quick Response, and that is exactly what it offers. Using these boxes along with a scanner (or simple camera allows you fast access to any nugget of data embedded within. Text, URL, email address, phone number, geo-location... any (or a combination of) these can be embedded in a simple scan-able box. It may strike you as a little Orwellian, but you can literally embed all of your contact info into one box. Before we just to the future though, lets get a quick history of QR technology.

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