A thoughtfully constructed logo will epitomize your brand.
Every brand starts with a logo, but why not start with a logo that will need little attention for the next decade. Our logo services put beautiful, timeless designs within reach of any small business. Detail always matters and you should entrust your brand to a design firm who's history and methodology proves that they care about every detail - no matter how small.
There are two ways to make a logo - the discount way and the proper way. We dedicate all the experience and resources of our Raleigh logo design studio to make them the proper way.
We take logos very seriously. They are the face of your company and we give them the attention they deserve. The logo design process is a combination of art and science, both of which deserve equal representation. Whether you're creating the foundation of your new brand, updating your look, or growing your identity, we keep all steps transparent and go above and beyond to explain what a client should expect prior to starting any work. It's understandable that most business owners don't have much experience in handling logo services, but we believe that doesn't mean it needs to be a difficult process.
Vector Logo Design
If your logo is important, it's important to know why a vector logo design is absolutely necessary. We've included a link for reference below and encourage all visitors to acclimate themselves to these concepts. Once we begin our logo design process sets to establish branding goals, allow multiple concepts, multiple revisions, provide prompt delivery, and ensure that the final product includes every size & file format our clients could possibly need. We also ensure that each approved vector logo design is delivered as an AI or EPS and released with all ownership rights.
Raster Logo Design
Although Vector is usually the preferred way to go, there are times when a raster logo design is all that's needed. Events for example might need their own logo, but might not need to be used all that much. In these cases, we can provide quick turnaround for our clients with the same high level of quality. This raster logo design may not be highly re-usable, but it can get the job done quickly - which sometimes is the most important aspect.
Logo Refinement / Redesign
A logo should grow and evolve with your company. Most of the time a logo refinement is so small that it's barely noticeable, but that doesn't mean it's not important. Keeping your look consistent with current trends gives a brand the ability to span time while retaining a brand identity. Proper logo refinement requires a careful approach and detailed eye, which is what we provide our clients every single day.
Icon / Stamp Design
Once your logo has been solidified, an important step in bridging the gap between a logo and brand is generating and disseminating an icon / stamp. Stamp design seeks to create a tangible icon that embodies the brand in a simple manner. Including your fully flushed logo is not always appropriate, but in those cases you can still let the viewer know who is behind the message. With a solid icon, you'll do just that.
Brand identity packages seek to focus in on one true goal - Consistency. Establishing the exact colors, fonts, logos, icons, verbage, textures, and layout all solidify the guidelines in which your brand is delivered. This is useful internally, but also indicates to third-parties the manner in which your brand can be spread. Some may view identity packages as superfluous, but industry experience tells us that consistency in message and style increase the value of every marketing effort that follows.
Since you're able to discuss approaches with an actual designer working in our Raleigh logo design studios, you'll have the ability to address each unique project with confidence. Haeck Design will get you a result that you can be proud of, in time, and on budget. The awards and growth are appreciated, but keeping our clients happy is what matters most. We believe every company deserves a beautifully constructed logo and working together, that's exactly what you'll get.