The future of marketing is all around you and it's value will only be growing with time. A company's digital presence speaks volumes about the overall quality and value of a brand. Put simply - having a well designed website is no longer a luxury, it's a necessity. Meeting this necessity is exactly what Haeck Design does best.
Although building websites from foundation to polish are certainly our specialty, we have quite a bit of experience in making solid websites perform even better. We can address loading speed, security, geolocation, ux, attribution, metadata - Just about anything that a small business could need. Here are a few of our commonly requested website enhancements...
Advanced Web Security
Every day we hear about new security risks and the threat is actually worse then most people want to believe. We harness cutting edge technologies and time-tested methods to provide our clients the best in advanced web security. Whether it's internal information, trade secrets, or credit card info, when it comes to important information we believe solid defense is your best offense.
Do a little searching online and you'll run across tons of ads for $500/month seo. Even if that provider gives you a momentary boost, what good is that if you're penalized from Google for your black-hat methods. We provide ethical SEO not just because those penalties linger for quite some time, but because being ethical in all your marketing efforts show that you take your business (and reputation) seriously.
Website Statistics & Analysis
Accurate statistics are the only real way to track progress. We setup industry standard analytic programs that allow you to view traffic in real time. If you prefer website statistics, we show you how that data can be segmented and parsed to tease out useful data. If you'd rather we do that for you, we provide monthly website reports displaying only the key indicators in an easily digestible package.
Newsletters / Mailer Design
Some niches thrive on a personal touch and customized newsletters are a great option for those markets. We select and utilize modern platforms like MailChimp and iContact, show our clients how to use them properly, and customize their newsletters to both deliver their intended message and also promote their individual brand.
Email Analysis and Marketing
Tracking the success of an email campaign allows you to use your time effectively. It also allows you to tailor a message that will reach more viewers. We leverage analytic resources to provide data related to views, flags, clicks, and shares. Showing our clients how to use this email analysis then allows them to target their message precisely... which should be any email campaign's primary goal.
Servers, CMS's, plugins, websites, and widgets all need to be monitored and upgraded on a regular basis. When vulnerabilities are found, they must be patched in order to ensure both security and performance. This is not a high profile job, but we do it proudly because we know that a building can only be as strong as it's foundation.
We took this stance long before "Responsive Web Design" became a trendy industry term.
Responsive web design simply means that your website serves the same content and simply adjusts it's appearance depending on the device that pulls it up (laptop, tablet, mobile, etc). By keeping all your information in one place, you avoid the confusion created when indexing and addressing seo. We're happy to explain why responsive design is a better option then mobile dedicated sites, multiple subdomains, etc. - But we do prefer to let you know off the bat, this is the future standard of web design.
Using social tools wisely provides your brand with a competitive advantage.
Using logins, likes, and sharing functions allow your brand to directly touch your customer base. Just like with CMS's - You're letting fantastically talented companies like Google, Facebook, and Twitter be responsible for providing the "guts" of your social sharing code. At Haeck Design we put our Raleigh web design studio's experience in dealing with this code, then tailor the message to individually fit your brand. Your customers (and potential customers) are already on these networks, we simply provide you the ability to make the connection.
A CMS provides web developers with a huge advantage - Not needing to reinvent the wheel for every turn of the industry.
The web is an ever evolving beast and by using a platform that is managed by a team of talented developers, we allow them to handle the code level intricacies so we can focus on tailoring the site to your individual need. We are major providers and advocates of Joomla, WordPress, Drupal, CodeIgnitor, and Node. If you're not familiar with these technologies, we suggest referring to those links to see just what each platform has to offer.
Flash sites were very popular many years ago and some companies still use it... We're not one of those companies.
This is a point we don't turn on. Flash is bloated in size, needy in resources, not easily crawlable (in terms or seo), and really just dated technology. There are a big chunk of designers who spent a lot of time learning Flash in college and they aren't really eager to give it up. Unfortunately, that doesn't change the reality of the situation... because Flash is simply dead technology.