Our Design Philosophy
This is our approach to providing quality creative design services.
It's important that a client and designer have the same goal and approach in mind. The more the industry grows, the more we find that our design philosophy is what sets us apart from the pack. Looking at the big picture and communicating with our clients allows us to see both how they would like their brand to be displayed, but also which approach would garner the best long-term results. This approach may not be the most effective for a start-up looking to cash in on an IPO within a few months, but if you're looking to build your business in an efficient and tactical manner - you'll be glad you found us.
We're experts in our field and we like to work with clients who excel in their field as well... More importantly though, we look for clients who have passion and the ability to accept honest feedback. Not all personalities work well together, but if you are looking for a company that focuses on treating their clients with respect and strives to guide them through the complex intricacies of design, development, and marketing... then you're in the right place.
Good Design is Good Business.
Let’s face it - Running a modern business forces you to deal with a multitude of issues. Operations, building sales, managing staff, balancing books - the last thing most business owners want to handle is design. That’s where we come in. We sweat the design details so you don’t have to.
A well designed logo is just the start though. Our design service options cover brand management, online presence, secure networking, marketing, and advertising. These are all aspects a modern business must deal with. A well executed website (for example) can be a 24 hour salesman, a sales department, a marketing team… Our websites and the breadth of design service options we offer truly give our clients the ability to compete with larger companies immediately.
One reason small businesses usually don't approach concepts like branding or web presence, is that they sometimes believe it's strictly for larger companies. A great logo, jaw dropping business cards, an intriguing website, efficient SEO... these are really commonplace for any successful businesses... no matter the size. But really, that’s only scratching the tip of the design services iceberg. If you need a few additional perspectives on the value of design, we've included a few links below from industry leaders. (We especially suggest reading the AIGA - "Why Design?" pdf which shines a bright light on the upsides of effective design.
Detail Always Matters.
Put simply - Having a selection of design service options is important and that's what we offer our clients. We support small and mid-cap businesses because those are the owners who care about their name and still have the freedom to express their brand. It's our job to put our years of experience to work for you and to truly put your brand in it's best light.
A Variety of Services Simplifies the Process.
After a few years in the business, we stumbled upon a clear dilemma that spans almost all industries - Every business needs to advertise, yet a huge majority simply don't need an entire department dedicated to that task. As the "virtual world" brings us closer and closer, most companies see the paying field start to even out. In this modern market efficiency is the key and paying 60k a year for a marketing associate turns out to be a waste for most companies, if their ultimately just passing time posting to social networks.
Our team has dealt with every type of project you could imagine (and some you never would) and that usually makes filling a small businesses needs a fairly painless process. Industry experience and hard work have taught us which approaches work and which ones don't. We bring those effective / time tested design service options to the table and present our clients with multiple powerful options to achieve the task at hand.
Small Businesses Design Services.Our design services offer everything a small business needs. A well designed logo, a unified branding strategy, a dynamic responsive website, and brilliantly clean letter-pressed office stationary - all with a personal touch and mindful attention to your industries demands and trends. We'll take the time to understand your brand so that it can be placed in it's best light.
Consistency Leads to Predictable Results.
The concept of a creative design process may seem like an oxymoron to some, but any successful creative knows that a design process is absolutely crucial to maintain production. Keeping in mind that every project is unique, there are certain steps that must always be taken to ensure efficiency and produce the highest quality product possible.
You may notice, our design process is circular. That's because, much like polishing a gem stone, there are always small refinements that can be made. No matter what the project though, we must always start by identifying the target...
How We Address Projects...
Target: What's your goal?
In approaching any project target, scope, and goal are important concerns. It's impossible after-all to know if you've succeeded or failed until you have a tangible goal in mind. What's your message? Who do you want it to reach? How do you want your brand to come across?
Plan: How do we get there?
Once you have your goal set, it's time to develop an efficient plan of attack. A larger business may be promoting & tracking a campaign, whereas a small business may just be establishing their identity... but either way, having a proper plan of attack is probably your most important step in the design process. By bringing several options to the table, we allow our clients the flexibility (in both time and budget) to get the exact results they want.
Assess: How did our plan work out?
It has been said that those who ignore history, are doomed to repeat it. That is why impact-assessment is crucial. Sometimes this involves analytic tracking, product research, user feedback, a test panel, but ultimately our goal on this step is to obtain an objective / outside opinion. This is probably the most overlooked step, but in our opinion it's absolutely crucial to remaining competitive and cost-effective in an ever growing market. If you're working with a design firm who isn't tracking progress transparently, it's most likely because they don't want that information public.
Adjust: How can we do better?
Once your project has been available to a public audience, you should dive right into the adjust phase of the design process. In this phase we refine our product and ultimately create a more useful product for either current or future use. The accumulation of theses refinements is what makes experience important and that comes with any design service option we offer.
This is the process we find most effective in approaching design projects and this is the approach which truly guides our work. If you'd like further reading regarding the design process, we'd suggest taking a brief look at the links below.
"Having a proper method makes approaching projects easier."
A Wise Man Once Said - "Merchandising!!"
Our clients are offered strategic thinking with a cost effective approach to spread their message. A wide array of products allow you a method to improve your companies brand while also increasing your bottom line. Some may look at t-shirts, frisbees, or key-chains as a waste of money - but take a look around you, you're surrounded by merchandise design.
For most popular firms - providing a useful branded product should become a large part of the marketing attack. The more useful merchandise you produce, the further your brand-awareness will travel... usually at a very efficient cost. Brand awareness is a difficult concept for some to wrap their heads around - but providing positive brand association at a discount rate can be some of the most efficient advertising you will ever take on.
While building your brand.The largest benefit of creating branded products are the lasting impression they can create. Unfortunately, when not executed properly the opposite can be true. In merchandise design quality is key. We don't do rush jobs, we create quality products of several variations which are all as powerful as the brand you're looking to promote.
Above and beyond is easy to say...
Each client has a different need and as designers we possess knowledge that they could use. Sometimes the helpful information provided is something the client has never even heard of. These are the approaches that usually bring the most insight into marketing. After-all... It's easy to ignore the things you're completely unaware of.
One other distinction that Haeck Design prides itself on is delivering a transparent product. What good is a logo, unless it is in every size and format that you need? What good is a flyer if you receive it after a certain event? Our focus is to deliver a quality product, on time, with all the information necessary to utilize it effectively.
We do the job right the first time.
We fight every day to provide creative solutions for our clients... and that's exactly what we do. If you'd like the Haeck Design team to put it's experience to work for you, shoot us a message and lets get started. If you'd like a little further reading on our design ethics and approach, please use the links located below.