1. Blog
  2. Design
  3. Heros
  4. Dieter Rams - Designer
Dieter Rams - Principles of Design

Dieter Rams - Principles of Design

Legendary design hero Dieter Rams reflects on the Ten Commandments of Design.

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design (Sometimes they're referred to as the Ten Commandments of Design).

The Ten Commandments of Design

  • One: Good design is innovative.
  • Two: Good design makes a product useful.
  • Three: Good design is aesthetic.
  • Four: Good design makes a product understandable.
  • Five: Good design is unobtrusive.
  • Six: Good design is honest.
  • Seven: Good design is long-lasting.
  • Eight: Good design is thorough down to the last detail.
  • Nine: Good design is environmentally friendly.
  • Ten: Good design is as little design as possible.

If you'd like to learn more about the legendary designer Dieter Rams or the Ten Commandments of Design, try one of the links below.


Related Articles
  • Be Frank Wallpaper
    Our Frank Lloyd Wright desktop wallpaper is a tribute to a great man and an absolute design legend. You should Be Frank. …we all should.
    Be Frank Wallpaper
  • Good Design Matters
    What does quality design do for my company?
    Good Design Matters
  • Jessica Hische - Typographer
    Effective typography is halfway between art and science. As it's appreciation in the design community reaches new heights, Jessica Hische is one name that should be piquing your interest.
    Jessica Hische - Typographer
  • Samuel Mockbee - Architect
    The father of the Rural Studio, Auburn's Samuel Mockbee was a founding father of American's Sustainable Architectural Movement. His commitment to architecture and ethics leaves a shining legacy for todays socialy consious architects.
    Samuel Mockbee - Architect
Videos
Written By:
Haeck Design
Raleigh, NC

Haeck Design was founded in 1999 in Raleigh, NC. They're a small, responsive design firm dedicated to creating high quality websites, logos, graphics, branding, print, and marketing materials all with a unique/minimal approach.

Haeck Design - Stamp Logo