The more variables involved, the more complex a task will be. When addressing a websites SEO progress you need to account for several ranking factors, then gauge exactly how your site is performing in each. This complexity usually leaves you with two options, hire an all-inclusive SEO company or purchase an advanced program that runs these numbers for you (usually w/ a hefty monthly fee). Like most computer nerds, I find it hard to justify paying for data that's generally available for free. That's why we've compiled and detailed our favorite free SEO ranking tools for loyal readers. In the interest of efficient sharing, we've split our recommendations into two sections - free SEO site ranking tools & tools for tracking individual ranking factors. All have been extensively tested and belong in the bookmark section of any developer or website owner who cares about performance... which should be everyone.
Our Favorite Free SEO Site Ranking Tools
Staying Ahead of Key Ranking Factors
We will certainly keep these free site ranking utilities updated, but if you're interested in learning more about individual ranking factors, we'd certainly recommend these excellent articles by Moz, Northcutt, and SearchEngineLand. While nobody can be 100% sure what Google will be looking for in the future, keeping a finger on the pulse of the SEO world should assure that no particular factors will pop up and surprise you.